Hi! I’m Syeda, a remote first Product Designer based in Birmingham, UK.
Studying Advertising and Media at University was where my interest in the creative sector began. My course allowed me to understand the importance of reaching and connecting with the end user, using new media technologies.
My curiosity in UX product design initially sparked whilst working in an ad agency. Here, I worked with a new team to overhaul Land Rover’s web presence including the homepage and landing pages for 23 international markets.
Following on from this, I co-founded Brand Wave, an online mailorder startup. I gained exposure to each step of the the design thinking process for a new e-commerce web app. This allowed me to create intuitive, aesthetically pleasing digital interfaces, whilst keeping the user’s needs at the core of my designs.
I’ve picked up quite a few skills throughout my career, which I’ve been able to apply to my own venture. Take a look at some of my experiences below.
Product Services Manager
Directed a new team, working alongside third party agencies on the launch of the new Land Rover Digital Experience (LRDX) website, a complete overhaul of Land Rover’s web presence.
- Worked with third party agencies to understand user flow and placement of web content.
- Translated market requirements into actionable briefs for the retouching team, using wireframes.
- Trained a new team of 30+ on the process of localising copy, imagery and technical data across all international markets.
- Worked in sprints to ensure all team members met deadlines for copy, translations, images and data in time for launch.
- Managed ongoing updates for existing vehicles in line with model year updates.
Senior Product Services Executive
Led the website configurator project for the launch of a new vehicle - New Discovery Sport. This was implemented across 23 international markets, alongside the 2015 Model Year Range Rover Evoque configurator project.
- Worked with the client and internal Content Team to capture website image requirements for photoshoots, for the launch of a new vehicle.
- Worked with external agency developers to establish feasible technical solutions for complex vehicle configurator related designs.
- Interviewed new team members due to expanding project requirements.
- Prepared and delivered training for new team members.
Product & Research Executive
Delivered project for 2014 Model Year Range Rover Evoque Website Configurator across 23 international markets.
- Consulted with external stakeholders including Product Managers at Land Rover, external copywriting teams and development teams.
- Acted as a point of contact for all queries from both internal and external stakeholders.
- Led project reviews with the global client; face to face, telephone and email.
- Briefed copywriters with product data and client requirements in accordance with Land Rover’s brand guidelines.
- Ensured website content was localised for each market and all data was accurate.
- Translated technical data specifications to specific market requirements such as dimensions, capabilities, performance and weights for each model/engine.
- Ensured imagery shown on the website configurator was product correct.
- Cropped and renamed Land Rover assets using Adobe Photoshop according to market specificifications.
Marketing Services Executive
Updated Land Rover's International websites, to ensure all technical data and website content was up to date and accurate across 23 international markets.
- Worked with Account Managers to understand international market requirements.
- Updated International website content using a Content Management System (CMS).
- Ensured accuracy of all website content, data and Car Configurator by conducting User Acceptance Testing (UAT).
Product Manager
Led the website configurator project for the launch of 2016 Model Year Discovery Sport, and coordinated the CGI rendering projects across all international markets.
- Created briefs for third party CGI (Computer Generated Imagery) agency detailing market requirements and specifications.
- Ensured all CGI was rendered correctly, providing a smooth user experience prior to launch.
- Worked with internal Account Managers to resolve CGI related queries.
- Briefed CGI amendments for existing configurators to ensure product accuracy via Jira.
UX Product Designer
Managed the design of an e-commerce web-app as an additional revenue stream to business, allowing users to purchase products directly.
- Conducted user research to establish user needs.
- Ideated solutions and created UX deliverables including empathy maps, user journey maps, user flows and storyboards.
- Conducted competitor audits to establish direct and indirect competitors within the industry.
- Created paper and digital wireframes.
- Designed low & high fidelity interactive prototypes using Figma.
- Created user interfaces following key visual design principles.
- Worked collaboratively with software developers to implement feasible design solutions.
Product Manager
Co-founded an ecommerce startup, managing projects on marketplaces such as eBay and Amazon, to ensure a consistent user experience
- Briefed software developers on bespoke CMS requirements to track warehouse inventory.
- Created product imagery and content for marketplace listings such as Amazon and Ebay using Adobe Photoshop.
- Liaised with suppliers and manufacturers to add new product lines to existing stock ranges.
- Involved in day-to-day business operations during the initial start up phase.
- Interviewed and managed new team members to ensure efficient running of business operations.