Who are Midland Refrigeration?

Midlands Refrigeration are a distributor of commercial refrigeration, supplying goods to new and existing business owners within the retail and hospitality sector. As the company continues its growth, the business continues to expand their reach to business owners within and around the West Midlands region.

Design Challenge

Create a website showcasing the stock range the company has to offer to new and existing businesses. The company aims to encourage business owners to book a visit to their warehouse to discuss their business requirements with a specialist member of the team and offer suitable business solutions.

My Roles Within The Project

🔎 Research 📝 Wireframing 💻 Prototyping 🎨 UI Design

Research

• Understand user motivations for instore purchases
• Understand the challenges/pain points users face when purchasing large goods
• What motivates users to become a repeat customer
• What encourages users to recommend a retailer to family/friends